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◇ Commissioned Series
Conceptualised, curated, and produced by skip-a-beat for Red Bull India. A platform for homegrown avant-garde artists to premiere original music, with a podcast series hosted by Spryk featuring candid conversations with each debutante.
Red Bull Premieres is a monthly music property giving homegrown talent a platform to release original work, and pioneering the growth of alternate and indie music in India. skip-a-beat produced the series in full for Red Bull India: conceptualised, curated, and brought to life by Spryk (Tejas Nair), who hand-picked each release across electronica, hip-hop, and indie. The second edition paired the premieres with a companion podcast, hosted by Spryk, featuring candid conversations with each debuting artist about process, inspiration, and their creative journey.
Across two editions, the series premiered eight original singles from artists working at the edges of India's independent scene — drum and bass, chill-house, Tamil hip-hop, gully rap, and an all-vocal orchestra among them — each release breaking on Red Bull's own platform before anywhere else.
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